According to a recent Wall Street Journal report,
the US Department of Justice is conducting an antitrust investigation
to question multichannel video programming distributor (MVPD)’s TV
Everywhere business model legality, as it is perceived by its detractors
as a way to suppress competition in the online video market.
decision to launch a TV Everywhere app on a game console (namely the
Xbox360) raised eyebrows as the traffic generated from the app was not
going to count against customers' monthly ISP bandwidth cap, unlike most
of other OTT services like Netflix and Hulu. Time Warner, AT&T and
others were also asked about monthly broadband data restrictions, as
they are now acting as both cable companies and ISPs for both viewers at
home and on the go.
It was only a matter of time before TV, a highly
regulated industry, and online video, a not-so-much regulated one, would
clash on the legal side of things. On one hand, ISP claimed that limits
are needed to stop heavy users from overwhelming their networks. On the
other, Netflix and other online video providers publicly worried about
how these limits’ arbitrarity might keep potential customers at bay
while ISPs could advantage their own online services by lifting the
bandwidth caps generated specifically by them, or reducing external OTT
services’ Quality of Experience (QoE).
As customers in the US and Canada are facing heavier
cable bills than before, TV and broadband regulation parties are facing
tough decisions that could have serious impact on traditional TV leading
companies and digital newcomers. Competitiveness should remain
whatsoever the key factor in the months to come, whoever will gain
advantage of future rules, as the shadow of piracy could be lurking
again among frustrated or low income subscribers, or even younger and
lighter viewers unwilling or unfit for cable committment.
< Retour à la liste