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report

The ABCs of Connected TV

The ABCs of Connected TV

Par Charles S. Roy

In English

Year of publishing: 2012

66 pages

The first Canadian report that bridges basic knowledge, current industrial stakes, the latest business models as well as upcoming trends in the Connected Platforms industry worldwide.
TABLE OF CONTENTS

1. INTRODUCTION
2. OVERVIEW OF THE LEADING DEVICES ON THE MARKET 
3. LEADING INTERFACES, APPLICATIONS AND CONTENT BY PLATFORMS & TERRITORY
4. TODAY’S MOST POPULAR TRENDS
5. BUSINESS ISSUES FOR PLAYERS ACROSS THE VALUE CHAIN
6. STATEMENTS MADE BY STAKEHOLDERS AND PROFESSIONAL ASSOCIATIONS WORLDWIDE
7. ADDED VALUE FOR THE CONSUMER
8. MID-TERM GROWTH PERSPECTIVES
9. CONCLUSION

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